Category Marketing

AT&T: Are You Nuts?

As some of you might know, AT&T (and others) have taken to the practice of throttling (slowing data down as much as 90%) their highest data users. Quite often, this is happening to customers who are using as little as…

Watching a Giant Die

Kodak has had a long and fruitful run. Now, it’s spinning off businesses and going bankrupt and taking countless jobs with it. It didn’t have to end this way. Kodak announced today that they would be keeping the film sector…

The 4 Ps of Marketing

Promotion The marketing community has revolved a main concept for the last 50 years. In the move from the production mindset to marketing/value mindset, Jerry McCarthy created a framework as a way for marketing managers to guide their marketing campaigns…