Category Marketing

Why Price Hikes Really Cost You Business

It’s old news by now that Netflix recently hiked their prices. They made the pricing decision to split their DVD and online programs into separate pricing for their customers, effectively resulting in a 60% price hike with little to no…

The Danger of Daily Deals

In a recent article that can be found here, TechCrunch columnist Rocky Agrawal outlines how the Groupon model works and why it might be the next economic “bubble” in the near future. While this may be a bit extreme, Groupon…